I didn’t speak too soon anyway. The Dow just fell off. Well, had its worst plunge since the crash of 2008. Double-dip recession then? I think that’s far too complacent – why the hell should it stop at two? All we’ve seen since 2008 is an economic system trying to get up off the canvas. It’s not getting up.
But sorry, back to Google+. It’s a bit unfair of me to call it a bug, but “An Aspect Of Google+ Which Users Coming From Facebook May Find Misleading” just doesn’t cut it as a headline. Blame the sub-editors. This isn’t entirely Google’s fault, but I think they need to do something about it.
A lot of people coming to Google+ have prior experience of social networking on Facebook. And when I say “a lot”, I mean “all of them, basically”. So there is a natural tendency to think of someone adding you to their circles as analogous to a friend request. If you have reason to think they’re kosher, you’ll probably add them back. But what if you don’t immediately recognise the name? Speaking for myself it could still easily be someone whose name I’ve forgotten, someone I know by an online name, a friend of a friend. So what I do is see what friends they have in common with me; that almost always makes the relationship obvious.
When someone adds you on Google+ you can see the “People in common” they have with you. If there are a lot, your automatic assumption might be that you should know this person. But unlike FB where relationships are agreed by both parties, being in a circle in G+ is of course only one-way, much like being followed on Twitter. So when someone has a lot of “People in common” with you, all it could mean is that they first added one person you know, and then added all their friends.
It happened yesterday among my peer group – people started asking each other “Does anyone actually know X?” We eventually figured out that X was a fake friend. (Oh and Google? He had a perfectly realistic name and profile.) I would guess people are doing this exactly so that they might be mistaken for friends and added – whereupon they can find out more about you, spam you perhaps, misrepresent themselves even. It’s a new type of insidious social network penetration – we could call it “encircling”.
How can Google make this less likely to succeed? I think “People in common” is a misleading label – indeed, a misleading categorisation. It’s really only “People X has in circles who are in your circles”. There should also be a category “People in your circles who have X in circles.” If the latter group is far smaller than the former, you’ll know immediately that something is up.