Because Apple censor. All right, I don’t care much either way if they want to reject apps with sexual content, but when they disallowed political satire it became both personal and a matter of principle. They may have relented in the most celebrated case, but until the policy is changed explicitly they can insert the iPad 2 in landscape orientation.
Otherwise, it’s a fine device. In particular I like the cover. Seriously. It protects the screen in transit, then it converts to a stand. Apple design cuteness at its best.
The original was not at all feature-rich, the better to focus attention on the core concept. Now, again in typical Apple fashion, they add just a well-chosen few at a time so that each seems a choice delicacy. It finally has cameras and a gyroscope. Not the rather decent camera of the iPhone 4 though, and nor does it get its high-resolution display. There are real if fairly small improvements to its thickness and weight, but the only truly substantial change is a faster, dual-core processor.
So this is, if you like, the iPad 3GS; most of what the last version lacked is fixed, but cool cover aside (which is an accessory anyway) there are no show-stopping innovations. This is the iPad released just to keep up with the burgeoning crop of Android competitors. It doesn’t blow them away – that will have to wait for the next release – but it undermines their most obvious advantages.
So you want to wait for that next release, or go with one of these rivals? To answer this question, you must ask yourself why you need a tablet.
And the answer of course is that you don’t need a tablet. Don’t be ridiculous. These iPad things are computers with all the parts you might do real work with actually removed. Get a grip, it’s a leisure device. A media consumption appliance. A toy.
The question is, which is the best toy?
Right now, I’d say the rivals are well in the lead. And it’s not about hardware (though we’ll get back to that). It’s more about freedom. Though Apple stuff is beautifully done, it is done with rather controlling ends in mind. Some say they are reinventing the publishing industry, and that may be true. I’m just not so happy about them wanting a 30% cut of it.