The Obligatory iPad 3 Post

Apple have launched another iPad. Hooray.

Oh all right, I suppose it does merit a little more analysis than that. Rather like the iPhone 4S it’s another no-surprises upgrade. Solid – and in the case of the screen, substantial – improvements, but no hoverboots. Or maybe in Steve’s day we would have been convinced that the synergy of 4G connection speeds, high resolution screen and image-stabilizing camera creates an entirely new product with previously-unimagined purposes. Now it seems more for the stockholders than some mysterious cause.

What didn’t we get? A smaller iPad. An iPad with a pen input tool. An iPad with an iPhone in it. An iPad with an iPhone in it and a pen input tool that is also a Bluetooth phone receiver. Stuff like that. (I have to admit, in maybe a decade of designing tablets and phones in my head, nothing as out there as a pen you can make phone calls on ever occurred to me.) OK, gimmicky perhaps, but fun. Apple boringly stick to making a really good product that sells by the freighter-load.

Only one annoying element really. They’re not calling it the iPad 3 or the iPad 4G. They insist it will just be called “the iPad”, as if we’re expected to forget the existence of any previous, lesser iPads. A little Orwellian for my liking.