Facebook and Microsoft?

May I be the first to run around the room with my arms flailing? Facebook may merely be working with Skype to introduce video calling, and Skype may have only been recently bought by Microsoft, but it immediately makes you fear that Microsoft are on the point of buying Facebook. And that would be almost unthinkable. The lumbering old PC monopolist, owning the nimble new social network. The folks at Redmond, with their hands on our personal profiles. Shiver.

Yet… It seems a compelling match. Though not officially on sale yet, the estimated asking price of Facebook is The Largest Number You Can Think Of – a sum which Microsoft just happens to have.

Will they? Would they? They may have to. If Google actually begins to rival Facebook with its Google+ network, it is going to have a fantastically powerful strategic position. And remember, as the main way that the world interacts with the Web and the maker of what is going to become the world’s most popular phone OS, Google has a strategic position already far in advance of anyone.

It’s clear already what they’re planning to do with Google+. They’re going to blend social networking in. They want a person’s online activities, their socializing and their Web searching, to merge casually and seamlessly together. Search for an air fare to Italy, let your friends (or a certain group of friends) see that you’re searching, get their comments and tips. It’s amusing that just after all the browser-makers introduced an “In Private” feature so that you could explicitly search without being seen, Google realised that an “In Public” option would be even better.

This will work. People will like their social networking being blended into their general online activities. It will make using the Web as a whole a much more social thing, a lot more like being with people. It will be great and Google will become even more fantastically powerful.

So if Microsoft want to stay in the game, they need Facebook. The chances of them successfully introducing their own social network system seem poor. There’s really just one question. If Facebook becomes a property of Microsoft, will it instantly become uncool? It seems likely that being owned by Mr. Fox contributed to the demise of MySpace, possibly a similar effect could strike down Facebook. Especially if Google are successful in selling Google+ as the cooler alternative. I’m not sure. Facebook is so big now that it seems almost unimaginable that it could falter. And yet, anything can happen on the Web.

Then again, Microsoft could actually improve Facebook’s image. MS is not exactly the world’s most trusted and loved company, but it is at least known to be businesslike. Facebook is so good at giving the impression of being fundamentally unreliable that Microsoft could actually make it seem a lot more trustworthy.

What’s more, if MS keeps blundering around with the sense of direction it’s displaying right now, if Apple and Google keep running rings around them like this, it’ll soon be able to portray itself as the loveable underdog.

As I say, anything.

Day of the Social Media Day

Research on Iran. by Negar Mottahedeh Social M...
Well I suppose that's one way to look at it

By the time you read this, Social Media may already have had their day.

That is, if you’re reading after midnight. Otherwise, it’s Social Media Day! So we should all get out and… Actually I suppose we should all stay in.

Do social media really need another day though? They’ve already got most of mine. And while I’m an enthusiastic user and positive overall about their influence and possibilities, I am a little disturbed by the vast power now in the hands of so few. Twitter hasn’t even monetised its success yet; I have paranoid visions that it’s waiting until it’s utterly indispensable to our working and personal lives before sending the ransom note.

Actually this is an apposite time for a Social Media celebration. MySpace, the first great success and first great failure of the sector, was sold on by News Corporation yesterday. I’m very tempted to start using it again just to piss Rupert Murdoch off. There may be several reasons why MySpace crashed, but surely being from the people who brought you Fox News was the kiss of death.

Another good thing happening right now is Google squaring up to Facebook. It would be nice to see some real competition – if you can compete with what looks awful like a natural monopoly – and if anyone has a chance of taking on Zuckerberg┬╣ it’s Google I guess. Their Google+ system does looks promising. Going by published details that is. No I don’t have invites. Or know anyone who has invites.

Of course I’d prefer if the competition came from someone else rather than Google yet again, and I’m glad to say that the Diaspora alternative… still exists. Any day now, it may start to… begin. OK, it’s taking ages; but even Twitter took years to get it right; when I joined back in 2007 it was just me and two other guys talking about how we combed our hair. And Diaspora are right to be careful, because I think their idea has the potential to be roughly the biggest thing ever.

Hopefully I’ll find some time today to explain why!

  1. Whose name, I’m afraid to say, Firefox thinks should be corrected to ‘C****sucker’. Editorialising?