I.Doubt.It
Perhaps we should have expected it. Why would have Steve Jobs stopped doing the job he loved one moment before he had to? It is a great loss. I’ve never been an Apple fan, I liked to criticise him. But I liked to criticise *him*. Criticising lesser mortals will never be as much fun.
The image above is a detail of one posted by BoingBoing.net, of people leaving tributes at the San Francisco Apple Store. If you’re feeling particularly sad it’s a good size to use as your desktop.
There would always have been more to do. This is a good time for Steve Jobs to depart. Apple is at its peak; both triumphantly successful and wealthy, yet simultaneously admired and even loved. Since the company returned Steve Jobs to his – there is a strong temptation to say ‘rightful’ – leadership role, it has been on an almost unparalleled tour de force.
It began so apparently simply, with products that looked more like quick fixes for the mess he found Apple in than parts of any masterplan. The iMac was in all respects except one an obvious stopgap, an almost desperate attempt to stem the flood of computer users away from the Mac to PC. Make them cheap and paint them bright colours. But stopgap products don’t normally become best-sellers. And more subtly, attractive design revitalised the idea that a computer could be a consumer product.
The diversification into media players too seemed like a quick way to bolster revenues, and yet it evolved into a product that utterly conquered the top end of the phone market. And kept evolving, into one that some say will replace the laptop and the desktop. How the hell does that happen? Whether it was a secret plan of astonishing foresight, or ‘merely’ an extended run of inspired improvisation, virtually everything Jobs touched turned to gold.
In one of those coincidences, I was joking on the phone with my girlfriend yesterday about the news that Apple’s stock was now worth more than that of all the banks in the eurozone combined. (This, on top of having more ready cash than the US government.) I said that gold and Apple shares were the only things people dared invest in now. But what if Steve Jobs resigns? It’ll be like if gold suddenly evaporated.
Will Apple stock plunge? I doubt it, but it will fall some. It has fallen a little already, even though the news only went public after Wall Street shut for the night. Markets are nervous animals. But share price means little to a company that has no need to raise money. What does matter is whether they will continue to be great.
One strongly suspects that the attention to detail in Apple products, the integration of the technical and the aesthetic, is a direct expression of Steve Jobs’ personality. Without that obsession actually in the driving seat, will Apple continue to make great, pioneering products?
For the foreseeable future, I think they will. But somehow it won’t be the same.