Not for the first, not for the second, but for the third time, Niceol’s damn Mac has thrown its Airport card. I am now convinced that this¹ is the worst piece of shit that Apple ever made. Oh, it’s a fine design in some ways. More anonymous than the wild G3 generation, but more refined and cool – indeed the motif seems to be a 1960s fridge. But the attention to detail makes it all the more strange that there’s a huge flaw right at its heart – and getting into the heart means performing dangerous heart surgery.
Well never again. Not if a wooden splint and a load of impact adhesive have anything to do with it. That WiFi card is staying put.
It’s that grey rectangular thing on the left side there. The white stripe at the front of it is the wood I put in. To be honest, it’s a match – well, a section cut from a kitchen match, much chunkier than the usual kind. It turned out to be the precise thickness to fit between the card and a convenient ledge in the chassis above it. Held both by glue and the original clamp, it should keep this end of the card – the end with the connector that continually worked loose – pressed firmly against the motherboard for ever and ever.
iBook G4 12″ 1.33GHz Model M9846LL/A, if you need to know.
There would always have been more to do. This is a good time for Steve Jobs to depart. Apple is at its peak; both triumphantly successful and wealthy, yet simultaneously admired and even loved. Since the company returned Steve Jobs to his – there is a strong temptation to say ‘rightful’ – leadership role, it has been on an almost unparalleled tour de force.
It began so apparently simply, with products that looked more like quick fixes for the mess he found Apple in than parts of any masterplan. The iMac was in all respects except one an obvious stopgap, an almost desperate attempt to stem the flood of computer users away from the Mac to PC. Make them cheap and paint them bright colours. But stopgap products don’t normally become best-sellers. And more subtly, attractive design revitalised the idea that a computer could be a consumer product.
The diversification into media players too seemed like a quick way to bolster revenues, and yet it evolved into a product that utterly conquered the top end of the phone market. And kept evolving, into one that some say will replace the laptop and the desktop. How the hell does that happen? Whether it was a secret plan of astonishing foresight, or ‘merely’ an extended run of inspired improvisation, virtually everything Jobs touched turned to gold.
In one of those coincidences, I was joking on the phone with my girlfriend yesterday about the news that Apple’s stock was now worth more than that of all the banks in the eurozone combined. (This, on top of having more ready cash than the US government.) I said that gold and Apple shares were the only things people dared invest in now. But what if Steve Jobs resigns? It’ll be like if gold suddenly evaporated.
Will Apple stock plunge? I doubt it, but it will fall some. It has fallen a little already, even though the news only went public after Wall Street shut for the night. Markets are nervous animals. But share price means little to a company that has no need to raise money. What does matter is whether they will continue to be great.
One strongly suspects that the attention to detail in Apple products, the integration of the technical and the aesthetic, is a direct expression of Steve Jobs’ personality. Without that obsession actually in the driving seat, will Apple continue to make great, pioneering products?
For the foreseeable future, I think they will. But somehow it won’t be the same.
Though the iPhone changed personal computing forever, its significance was not immediately grasped even by Apple’s competitors – perhaps particularly by them. Sure, the likes of Nokia and Blackberry probably appreciated the threat it represented in the high-end smartphone sector. Almost beyond doubt, Google saw the potential it had to control a huge slice of the market for Internet services. Microsoft would have recognised a major new extension of Apple’s many-tentacled marketing strategy.
What may have taken longer to sink in was the fact that Apple was taking them all on at once… As the iPad and its imitators demonstrate, the iPhone was harbinger of a new and very significant generation of devices – one that would break personal computing free from its clumsy origins.
For half a century, computers have followed essentially the same design paradigm. This is strange when you think about it, because they could really use almost any. All the operator is doing fundamentally is putting numbers in and getting numbers out, there must be a million ways to do that. Many were explored in the early years: dials, punched cards, paper tapes, patch cables, levers, bells, rows of switches and lights. The possibilities were endless – and deeply unstandardised.
Then some pioneer had the brilliant idea of using a teleprinter. You may not even remember these, they’re now almost extinct, but the teleprinter (also called teletype or telex) is essentially a networked, motorised typewriter. You type on your terminal, the one at the recipient’s end rattles off a printed message. The bright idea was to wire one of these up to a computer so its keyboard could be used for input and its printer for output. Using a pre-existing technology not only meant a big cost saving, but harnessed a recognised interface metaphor that users could grasp immediately. Replacing the printed paper display with text on a TV-like monitor made it all the more familiar and friendly. This metaphor was so effective that it has basically gone unchanged ever since. Even devices as svelte as the iMac or petite as a netbook are, under the skin, just fancy telex machines – like a shape-changing alien from a SciFi cartoon, unable to prevent hints of its true nature showing through its disguise.
There have been attempts to break the mould; perhaps the most effective was the use of pen input on devices like the PDA or Tablet PC. But that was just swapping the restrictions of one metaphor for those of another. What Apple realised was simple but profound – you could design a device without metaphor. Let the application in use dictate the interface; the device itself should come with as few restrictions or presuppositions as possible. Beyond the necessary limitations of form factor – it must be this size if you want to carry it as a phone, this size if you want to read comfortably and so on – it should be as reconfigurable as possible. Thus the iPhone/iPod Touch/iPad family is a device as rich in possibility as we have ever had, and perhaps ever will until we figure out how to make shape-changing hardware.
But just because it’s revolutionary, that doesn’t necessarily mean the iPhone is the best phone you can get. And while some rivals still seem to be in shock even now, one company was ready to respond to and rival Apple’s innovation. One company may already be beating them at their own game.